Justin Penny

Founder and Head Coach

A Note from Coach Primal specialist - Justin:

Helping my clients improve their body's overall functionality and composition is my passion, which I have honed for over 20 years. The allure and benefits of performance training captured my attention as a high school varsity football player. Consequently, I began the journey of honing my craft, continuing as a collegiate athlete and graduating from the University of Houston with a degree in Exercise Science and Health with a vision of using wellness to change lives. 

I spent the next 20 years as a fitness specialist for a Fortune 100 company, managing its corporate gym, training executive-level employees, leading exercise classes, and organizing company-wide health and wellness initiatives. And because I believe physical fitness should also be fun, I also trained and equipped myself and these desk-bound professionals to participate in numerous recreational and competitive sporting events, such as amateur boxing, basketball leagues, mud runs, and obstacle course races.

​Whether you are preparing for recreational sports competitions or life's challenges, I can help guide you on your journey to achieve your goals and become a better you. 

"Service to others is the rent you pay for your room here on earth."

MUHAMMAD ALI

why coach Primal?

At Coach Primal, our goal is to keep you in the "Game of Life." We empower you to continue or resume activities that give your life passion and meaning. Hanging with friends and family, vacationing, sports activities, and hobbies require a certain level of health and mobility. Coach Primal will help keep you in the game and off the bench. You only get one body; where will you live if you don't take care of it?
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Primal Ethos: Health is Wealth… Movement is Medicine…Always Forward… Do your Work… You are what you Consume… Stay strong.